Campaign
Lyle & Scott
Supersides for Lyle & Scott’s “Wear It Your Way” campaign, which also ran on digital billboards in London and Liverpool and was linked to 12 emerging UK artists.
- Lyle & Scott
- Supersides
- “Wear It Your Way”
- Digital billboards, London and Liverpool
The campaign
Supersides put large advertising panels on both sides of the taxi and run across several vehicles at once, so the same message appears again and again as the taxis move through London.
The panels carried “Wear It Your Way”, a campaign linked to 12 emerging UK artists, which also ran on digital billboards in London and Liverpool.
A Supersides campaign starts at ten taxis for four weeks, and the published price is the total for all ten, not a per-taxi rate.
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Related
- Superside taxi advertisingPanels on both sides of the taxi, from £4,750 in total for ten taxis.
- Taxi advertising for fashion and accessories brandsClothing and accessories brands: collection launches, seasonal moments and a recognisable look.
- Taxi advertising costsEvery price, what’s included and how overshow works.
From the campaign book
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