Why taxi advertising

Why use black cab advertising?

Plan and launch high-impact advertising across a network of 3,000+ London taxis, concentrated throughout Zones 1 and 2 and driven by licensed green-badge drivers.

Taxi in pink, purple and yellow Stripe livery passing a historic building
Stripe
Network
3,000+ licensed London taxis
Coverage
Concentrated throughout Zones 1 and 2
Drivers
Licensed green-badge drivers
Vehicles
Classic TX4 or Electric LEVC

On the move through London.

A full wrap covers the main exterior body of the taxi in your artwork. It gives the highest visual impact of any taxi format: the vehicle reads as your brand from every side as it moves through central London.

Supersides are designed to run across several taxis at once, so the same message appears again and again as the vehicles move through London.

Taxi in New York Mets and Philadelphia Phillies livery in Trafalgar Square, with crowds behind
MLB

A network concentrated in Zones 1 and 2.

London Taxi Media is a taxi-media owner and campaign-delivery partner. We provide access to a network of 3,000+ licensed London taxis, concentrated throughout Zones 1 and 2 and driven by green-badge drivers.

A recognisably London canvas.

The Classic TX4 is the traditional London black cab. Instantly recognisable and heritage-led: an iconic London advertising canvas.

The Electric LEVC is the newer electric London taxi. Slightly larger and contemporary, with greater physical presence and a modern fleet association.

Two formats, inside and out.

Full Wrap from £3,750 for one taxi. Supersides from £4,750 in total for ten taxis, suited to campaigns that need scale across multiple vehicles. Four-week campaigns; prices exclude VAT.

Every standard campaign carries your message inside the cab too, face to face with passengers. Included at no additional media charge.

Three Binghatti adverts on the rear-facing tip seats inside a taxi
Binghatti

One team, from first brief to final report.

We manage every campaign from planning and vehicle selection through production, installation, launch photography and reporting. The same people plan, produce, launch and report on your campaign. You always know who to call.

Campaign examples

From the campaign book.

All campaigns
Dark taxi with a Lyle & Scott “Wear it your way” side panel
Lyle & Scott
Taxi with World of Hyatt advertising on Bond Street, a pedestrian in the foreground
World of Hyatt
Taxi in pink Monday Haircare livery on a busy street, red shop awnings behind
Monday Haircare
Blue taxi in Couples Resorts livery parked side-on beside red-brick arches
Couples Resorts

Tell us where you want to be seen.

Share your objectives, timing and budget. One team will come back to you within one working day with a recommendation.

Plan a Campaign