The London taxi advertising guide

London taxi advertising puts a brand on licensed London taxis: on the outside of the vehicle, and inside on the fold-down tip seats. Because the taxis are working vehicles, the campaign travels through the city with them rather than standing at a single site.

London Taxi Media provides access to a network of 3,000+ licensed London taxis, concentrated throughout Zones 1 and 2 and driven by licensed green-badge drivers. For each campaign we select the vehicles and manage delivery end to end. For the case for taxi advertising in an outdoor plan, see why use black cab advertising.

A full wrap covers the main exterior body of the taxi in your artwork: the highest-impact way to put a brand on London’s streets, available from a single taxi. Supersides are large advertising panels on both sides of the taxi, run across at least ten vehicles at once so the same message appears again and again.

The formats overview compares them side by side, and Full Wrap or Supersides? helps you decide. Each has its own page: full-wrap advertising and superside advertising.

Both formats run on either vehicle. The Classic TX4 is the traditional London black cab: instantly recognisable and heritage-led. The Electric LEVC is the newer electric London taxi: slightly larger and contemporary, with greater physical presence and a modern fleet association.

Neither is better in general, and prices differ by vehicle. See Classic TX4 or Electric LEVC?

The minimum campaign is four weeks. Longer campaigns are planned to your brief.

Removal is not included: campaign creative normally remains in place until the next advertiser is installed, which may provide additional overshow at no extra charge. Overshow is not guaranteed, and the contracted campaign remains four weeks.

Full wraps start at £3,750 for one Classic TX4 taxi over four weeks. Supersides start at £4,750 for the ten-taxi minimum: that figure is the total for all ten taxis, not a per-taxi rate. Prices exclude VAT.

For every price, what is included and how overshow works, see taxi advertising costs.

Every published campaign price includes:

• Four weeks of media
• Production
• Printing
• Installation
• Tip-seat advertising
• Standard launch photography
• A post-campaign report

Prices exclude VAT, and removal is not included.

Every standard campaign carries your message inside the cab too: advertising on the fold-down tip seats inside the taxi, included with standard Full Wrap and Supersides campaigns at no additional media charge. More on how tip-seat advertising works.

One team plans, produces, launches and reports on your campaign, so you always know who to call. The steps below run from your first brief to the final report; how to plan a London taxi campaign walks through the decisions in more detail.

Standard launch photography is included: your taxis photographed on London’s streets at launch, for your own channels. At the close, the team that planned the campaign sends a post-campaign report.

Send a brief through Plan a Campaign, or contact us directly. We respond within one working day, then recommend format, vehicle, scale and timing in a clear proposal. Your proposal confirms every cost before anything is booked.

Email hello@londontaximedia.comCall +44 20 7070 4295