Formats

Taxi advertising formats

Two exterior formats, Full Wrap and Supersides, each available on the Classic TX4 or the Electric LEVC. Every standard campaign also carries your message inside the cab, on the tip seats.

Plan a CampaignSee prices
Taxi in New York Mets and Philadelphia Phillies livery in Trafalgar Square, with crowds behind
Exterior formats
Full Wrap or Supersides
Vehicles
Classic TX4 or Electric LEVC
Inside the cab
Tip seats included
Campaign
Four-week minimum

The formats

The whole taxi, or both sides of many.

Taxi in pink Monday Haircare livery on a busy street, red shop awnings behind

Full Wrap

Your artwork covers the main exterior body of the taxi. The highest-impact way to put a brand on London’s streets, starting from a single taxi.

Coverage
Main exterior body of the taxi
Minimum fleet
1 taxi
Entry price
From £3,750, excl. VAT
Full-wrap advertising
Dark taxi with a Lyle & Scott “Wear it your way” side panel

Supersides

Large advertising panels on both sides of the taxi. Suited to campaigns that need scale across multiple vehicles, so the same message appears again and again.

Coverage
Panels on both sides of the taxi
Minimum fleet
Minimum 10 taxis
Entry price
From £4,750 in total, excl. VAT
Superside advertising

Side by side

How the formats compare.

The essentials of each format. Four-week campaigns; prices exclude VAT. For the decision itself, read Full Wrap or Supersides?

Coverage

Full Wrap
Main exterior body of the taxi
Supersides
Large panels on both sides

Minimum fleet

Full Wrap
One taxi
Supersides
Ten taxis

Entry price, Classic TX4

Full Wrap
From £3,750 for one taxi
Supersides
From £4,750 in total for ten taxis

Entry price, Electric LEVC

Full Wrap
From £4,750 for one taxi
Supersides
From £7,500 in total for ten taxis

Campaign length

Full Wrap
Four-week minimum
Supersides
Four-week minimum

Inside the cab

Full Wrap
Tip seats included
Supersides
Tip seats in every taxi, included

May suit

Full Wrap
Maximum coverage of each taxi
Supersides
Repetition across a fleet

Inside the cab, on every standard campaign.

Tip-seat advertising is included with standard Full Wrap and Supersides campaigns at no additional media charge: advertising on the fold-down tip seats inside the taxi.

How tip-seat advertising works
Three Binghatti adverts on the rear-facing tip seats inside a taxi

Then the vehicle

Classic TX4 or Electric LEVC.

Classic TX4

The traditional London black cab. Instantly recognisable and heritage-led: an iconic London advertising canvas. Full wraps from £3,750; Supersides from £4,750 in total for ten taxis. Four weeks, excl. VAT.

Advertising on the Classic TX4

Electric LEVC

The newer electric London taxi. Slightly larger and contemporary, with greater physical presence and a modern fleet association. Full wraps from £4,750; Supersides from £7,500 in total for ten taxis. Four weeks, excl. VAT.

Advertising on the Electric LEVC

Entry pricing

Every format, every vehicle.

Taxi advertising costs explained

Full Wrap

Classic TX4
From £3,7501 taxi · 4 weeks · excl. VAT
Electric LEVC
From £4,7501 taxi · 4 weeks · excl. VAT

Supersides

Classic TX4
From £4,750Minimum 10 taxis · 4 weeks · excl. VAT
Electric LEVC
From £7,500Minimum 10 taxis · 4 weeks · excl. VAT

Supersides prices are the total for the ten-taxi minimum, not a per-taxi rate.

Published campaign prices include media, production, printing, installation, tip-seat advertising, standard launch photography and a post-campaign report. Prices exclude VAT. Removal is not included: creative may remain in place beyond the four-week campaign until the next advertiser is installed, providing potential complimentary overshow, which is not guaranteed.

Guides

Blue taxi in Couples Resorts livery parked side-on beside red-brick arches

Not sure which format fits?

Tell us what the campaign needs to do, when and on what budget. We respond within one working day with a recommendation on format, vehicle and fleet size, tip seats included at no additional media charge.

Plan a Campaign

hello@londontaximedia.com+44 20 7070 4295