Industries
Taxi advertising for fashion and accessories brands
Fashion and accessories campaigns often turn on a collection, a season or a recognisable look. On London’s taxis, that can mean one message repeated across a fleet, or one signature design across the whole vehicle.
Formats to consider
One collection, seen again and again.
Supersides put large advertising panels on both sides of at least ten taxis, so one collection message appears again and again as the taxis move through London. Lyle & Scott’s “Wear It Your Way” campaign is one example: Supersides on London taxis, alongside digital billboards in London and Liverpool.
The published price is the total for all ten taxis, not a per-taxi rate.
- Supersides
- From £4,750 in total, ten taxis
- Full Wrap
- From £3,750, one taxi
- Campaign
- Four weeks minimum, excl. VAT
- Inside the cab
- Tip seats included
A full wrap for a signature look.
Where the creative relies on a pattern, a colour or a print, a full wrap may suit: the design runs across the main exterior body of the taxi, from a single vehicle upwards. For the choice between the two, Full Wrap or Supersides? sets out the differences.
Timing the season.
Collection launches, store openings and seasonal sales have dates that cannot move. Campaigns run for a minimum of four weeks, and taxis, formats and dates are subject to availability, so the earlier the date is in the brief, the more room there is.
If the brief has the West End or Mayfair in mind, those pages explain how a taxi campaign relates to each. Taxis are not assigned to a district; the campaign moves with them across London.
Read next
Related
- Superside taxi advertisingPanels on both sides of the taxi, from £4,750 in total for ten taxis.
- Full Wrap or Supersides?Coverage, fleet minimums, how each is priced and the kinds of brief each format suits.
- Taxi advertising in the West EndShopping streets, theatres, restaurants and hotels.
- Taxi advertising costsEvery price, what’s included and how overshow works.
Launching a collection?
Tell us what you are launching, when and the budget. We respond within one working day with a recommendation on format, vehicle and timing.
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