Guide

Taxi advertising lead times

How long a taxi campaign takes to launch depends on availability and on how quickly artwork is ready and approved. Here are the stages, what each one depends on, and how to keep a launch date safe.

Pink Monday Haircare taxi parked outside a shop with a Monday display in the window

The short answer.

There is no single lead time. Every campaign passes through the same stages, from brief to installation, and how long they take depends on availability, on your artwork and on how quickly decisions are made. Your proposal recommends the timing for your campaign, and the earlier we have the brief, the more options there are.

The stages to launch.

Each stage below follows the one before. The second column is what decides how quickly each one moves.

  1. Brief

    You tell us the objective, timing and budget. We respond within one working day.

    Timing depends onHow complete the brief is, and whether a launch date is fixed.

  2. Availability

    We check taxis, formats and dates against your plan.

    Timing depends onTaxis, formats and dates are subject to availability; a larger fleet or a fixed date can narrow the options.

  3. Proposal and booking

    We recommend format, vehicle, scale and timing in a clear proposal. It confirms every cost before anything is booked.

    Timing depends onHow quickly the proposal is agreed on your side.

  4. Artwork

    Artwork is prepared to the vehicle-specific specification, for the exterior and the tip seats.

    Timing depends onWhether creative already exists or still has to be made, and how many people sign it off.

  5. Proofs and approval

    Proofs are checked before anything is printed.

    Timing depends onThe number of rounds of changes.

  6. Production and printing

    We coordinate print once artwork is approved.

    Timing depends onApproved artwork arriving on time.

  7. Installation

    The wrap or panels and the tip seats are installed on every vehicle in the campaign.

    Timing depends onFleet size can affect production and installation planning.

  8. Launch

    Your campaign begins (four weeks minimum), and we photograph the taxis on London’s streets.

    Timing depends onEverything above being complete.

Working to a fixed date.

A product launch, an event or a seasonal moment gives the campaign a date it cannot miss. Tell us that date in your first brief, so availability is checked against it and the proposal’s timing works back from it.

The campaign runs for a minimum of four weeks from launch, so the end date matters as much as the start.

What helps.

  • Brief early. Taxis, formats and dates are subject to availability, so an early brief leaves the most room.
  • Include the essentials. Objective, timing and budget let us recommend format, vehicle and scale straight away.
  • Plan the artwork. Know who is preparing it and who signs it off before the proposal is agreed. See preparing artwork for a taxi campaign.
  • Keep approvals short. Fewer rounds of proofs means production can start sooner.

Read next

Working to a date?

Put the date in your brief. We respond within one working day and recommend timing in the proposal.

Plan a Campaign

hello@londontaximedia.com+44 20 7070 4295