Industries
Taxi advertising for hospitality and travel brands
Hotel, resort and travel brands tend to sell with imagery: a place, a view, a feeling. A London taxi campaign gives that imagery a large, moving canvas, timed to the season the brief is built around.
Imagery on a moving canvas.
A full wrap carries one design across the main exterior body of the taxi. Supersides carry it on large panels on both sides of at least ten taxis. Either can carry photography-led creative; the choice is whether the brief needs the whole vehicle or repetition across a fleet.
Full Wrap or Supersides? sets out the differences side by side.
Seen across London, not in one place.
World of Hyatt’s campaign was photographed on Bond Street and in Wimbledon. That is how a taxi campaign behaves: the 3,000+ licensed taxis we provide access to are concentrated throughout Zones 1 and 2, but they go where their journeys take them.
A campaign cannot be limited to one district, and routes are not guaranteed. If one part of London matters to the brief, say so, and we will be clear about what a moving campaign can do for it.
Built around a season, or the whole year.
Not every campaign is seasonal. Couples Resorts ran ten fully wrapped taxis for 12 months, keeping the brand on London’s streets all year round.
If the brief is tied to a season or a booking window, put the dates in your first brief. Campaigns run for a minimum of four weeks; longer campaigns are planned to the brief. Taxis, formats and dates are subject to availability, so an early brief leaves the most room.
Read next
Related
- The London taxi advertising guideFormats, vehicles, campaign length, entry prices, what every campaign includes and how a campaign is delivered, in one place.
- Taxi advertising lead timesThe stages between brief and launch, what each one depends on, and why an early brief helps.
- How a taxi campaign relates to London’s districtsCentral London, the West End, the City, Canary Wharf, Mayfair and Shoreditch.
- Taxi advertising costsEvery price, what’s included and how overshow works.
Planning a seasonal campaign?
Tell us the season, the dates and the budget. We respond within one working day with a recommendation on format, vehicle and fleet size.
Plan a Campaign